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Jaipur presents new 2010 product catalog
HTT Staff -- Home Textiles
Today, 7/12/2010 3:35:09 PM
Atlanta - Jaipur this summer is releasing its 2010 product
catalog, which features the company's broad array of rug
constructions, styles and price points within its 31 active
collections.
The 400-page book is designed to help Jaipur work "closely
with retailers and designers to better understand their
needs in the sales process," the company said.
The layout and presentation was made with "ease of use" as
the primary focus for this year's catalog. Such features
include a fold-out table of contents incorporated into the
cover, an at-a-glance "how to shop" section, a color tab
system dividing the product collections by style, and
thumbnail guides by color families and genres.
Also included are details on the Jaipur Rugs Foundation and
the company's long-term efforts in social responsibility,
"to provide customers greater insight into the heart and
soul of the Jaipur brand, touching on how their purchases
make a positive impact on the lives of thousands of families
in weaving communities across the globe," the company said.
Added Asha Chaudhary, ceo: "From the redesign of our product
catalog and new merchandising options to the complete
overhaul of the Jaipur website re-launching later this fall,
we understand that time is one of the most valuable
commodities for our busy customers. We're continually
striving to provide them with streamlined, user-friendly
tools that make the sales process easier and faster to
navigate."
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